Top 5 Social Networking Apps in Colombia: Q1 2024 Performance

In the first quarter of 2024, the top 5 social networking applications in Colombia demonstrated diverse performance metrics across weekly downloads, revenue, and active users. Below is an overview of the performance of WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Threads.

WhatsApp Messenger saw significant fluctuations in weekly downloads, starting at approximately 363K in early January and peaking at around 424K in the second week. By the end of March, downloads had decreased to 252K. The app maintained a strong user engagement with weekly active users growing steadily from 20.6M to 21.2M throughout the quarter.

Facebook experienced a steady weekly revenue stream, with figures ranging from $3.9K to $5.5K. Weekly downloads showed notable peaks, reaching as high as 484K in early March. Active users remained relatively stable, starting at 28.4M and ending the quarter at 28.5M.

Telegram Messenger showed a varied trend in weekly revenue, peaking at around $4.2K in late February. Downloads saw a downward trend, starting at 204K in early January and decreasing to 141K by the end of March. Active users hovered around the 2M mark, with minor fluctuations throughout the quarter.

Messenger had modest revenue generation, with only a few weeks recording minimal earnings. Downloads demonstrated a significant increase in March, peaking at 156K. The app’s active user count remained stable at around 8.3M for most of the quarter.

Threads showed a steady increase in weekly downloads, starting at 74K in January and reaching a peak of 98K in mid-March. Weekly active users saw consistent growth, rising from 1.35M to 1.64M by the end of the quarter.

These insights into the performance of the top social networking apps in Colombia for Q1 2024 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.